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Google Discover Traffic: How To Optimize SEO for Discover

Google Discover is a goldmine of potential traffic, but many businesses are missing out. Why? Because they don't understand how to optimize for it. As a Toronto-based SEO expert with over a decade of experience, I've seen firsthand the power of Google Discover for driving organic traffic and leads. Let's dive into how you can leverage this platform for your business.

What is Google Discover?

Google Discover isn't your typical search engine results page (SERP). It's a personalized content feed on the Google app (and mobile Chrome) that users swipe through. It's curated based on their interests, past searches, and browsing behavior.

Think of it as Google hand-picking articles, videos, and other content that it thinks you'll love. If your content gets featured, you can see a massive spike in traffic.

Why Should You Care About Google Discover?

  • Massive Reach: Google Discover reaches over 800 million users monthly.

  • Highly Engaged Users: Discover users are actively looking for interesting content.

  • Visual Appeal: Discover favors visually engaging content, giving you a chance to stand out.

  • Increased Brand Awareness: Even if users don't click, your brand gets exposure.

The Technical SEO Requirements for Google Discover

  1. Mobile-First Indexing: Your website must be mobile-friendly.

  2. High-Quality Content: Forget clickbait. Discover wants informative, engaging, and relevant content.

  3. E-A-T: Expertise, Authoritativeness, and Trustworthiness are crucial. Google wants to show users content from credible sources.

  4. Structured Data: Use schema markup to help Google understand your content better.

  5. Large Images: Images should be at least 1200px wide and high quality.

How to Add Your Website to the Google Discover Feed

There's no magic button to get into Discover, but you can increase your chances:

  1. Create Compelling Content: Focus on topics your audience cares about.

  2. Optimize for Mobile: Make sure your site loads fast and looks great on mobile devices.

  3. Use High-Quality Images: Eye-catching visuals are a must.

  4. Build E-A-T: Establish yourself as an authority in your niche.

  5. Submit Your Website to Google Search Console: This helps Google crawl and index your content.

Examples of Google Discover Success

  • Local Restaurant: A Toronto restaurant used Discover to showcase their daily specials with mouthwatering photos, leading to a surge in reservations.

  • Online Education Company: An online course provider created engaging videos about their programs, attracting new students through Discover.

  • Health Clinic: A local health clinic shared informative articles on wellness topics, increasing their patient base.

Ready to Unlock the Power of Google Discover?

At Social Geek, we're Toronto's SEO experts. We've helped countless businesses, from e-commerce stores to healthcare providers, dominate Google Discover. If you're ready to take your website traffic to the next level, contact us for a free consultation. We'll create a custom Google Discover SEO strategy that gets results.

Don't miss out on this incredible opportunity. Let's get started!


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