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How To Do Keyword Research?

In the heart of Toronto, Ontario, Canada, where the digital market is as diverse as its people, mastering the art of keyword research is vital for any business looking to thrive online. With over ten years of SEO experience at Social Geek, I'm here to guide you through the process of keyword research, which is the bedrock of effective SEO.



What are Keywords?

Keywords are the words and phrases that people type into search engines. For instance, a Vancouver-based user searching for “best sushi in Vancouver” is using a specific keyword phrase. Identifying the right keywords is crucial for targeting your content to meet the specific needs and queries of your audience.


Why is Keyword Research Important?

Keyword research is essential because it informs you about the terms your potential customers are searching for. Understanding this allows you to tailor your content, products, and services to meet the demands of your target market. For example, if you’re a realtor in Toronto, knowing that people are searching for “affordable condos in Toronto” can shape your online listings and marketing strategies.


What is Monthly Search Volume?

Monthly Search Volume (MSV) refers to the number of times a specific keyword is searched for in a month. High MSV keywords, like “keyword research tool,” indicate popular terms but often come with high competition. In contrast, long-tail keywords, although having lower MSV, can attract more qualified traffic with less competition.


How to Conduct Keyword Research?


  1. Identify Your Niche: Start by understanding your business niche. For a Toronto-based e-commerce site selling winter gear, keywords could range from “winter jackets in Toronto” to “snow boots Canada.”

  2. Use Keyword Research Tools: Tools like Google Keyword Planner or SEMrush can help identify relevant keywords. Look for keywords with high search volume but moderate to low competition.

  3. Analyze the Competition: Search your identified keywords in Google and study the top-ranking pages. Understand what they’re doing well and how you can differentiate your content.

  4. Consider Search Intent: Align your keywords with user intent. For instance, someone searching for “buy winter jacket online” is likely closer to making a purchase than someone searching for “winter jacket styles.”

  5. Monitor and Adapt: Keyword trends change. Regularly updating your keyword list and adapting your strategy is crucial for staying relevant.


Effective keyword research is a dynamic and ongoing process, crucial for any business wanting to succeed in the digital realm, especially in competitive markets like Toronto or Vancouver. At Social Geek, we specialize in crafting bespoke SEO strategies that resonate with your target audience. Ready to dominate search engine rankings with tailored keyword research? Contact Social Geek – your SEO success starts here!



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