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How to Write Headlines That Boost SEO and Google Discover Titles!

Writer's picture: Baris AkkolBaris Akkol

In the ever-evolving digital landscape, capturing the attention of your target audience is paramount. Whether you're aiming to improve your search engine rankings or get featured on Google Discover, one element plays a crucial role: headlines.

 Google Discover, one element plays a crucial role: headlines

search result on Google, highlighting the headline

A compelling headline is the gateway to your content, enticing users to click, read, and engage. As a seasoned SEO expert based in Toronto, Ontario, with over a decade of experience, I've seen firsthand how well-crafted headlines can significantly impact a website's performance. In this comprehensive guide, we'll delve into the art and science of writing headlines that boost both SEO and your chances of appearing on Google Discover. Social Geek is one of the best digital marketing agencies that have many local clients from different industries in Toronto.


Why Headlines Matter for SEO

Headlines are not just catchy phrases; they are fundamental to SEO for several reasons:

  • First Impression: Your headline is often the first thing users see in search engine results pages (SERPs). It's your chance to make a strong first impression and attract clicks.

  • Keyword Relevance: Headlines provide an opportunity to incorporate relevant keywords that signal to search engines what your content is about.

  • Click-Through Rate (CTR): A compelling headline can significantly improve your CTR, which is a key ranking factor for search engines.

  • User Engagement: Engaging headlines encourage users to stay on your page longer, reducing bounce rate and improving overall user experience.


Choosing Keywords for Headlines

Selecting the right keywords for your headlines is crucial for both SEO and user engagement. Here's a step-by-step approach:

  • Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify relevant keywords with high search volume and low competition. You can also find long-tail keywords with these tools.

  • User Intent: Consider what users are searching for and tailor your keywords to match their intent. Are they looking for information, products, or services?

  • Long-Tail Keywords: Don't shy away from long-tail keywords, which are longer, more specific phrases that often have less competition. For example, instead of "best pizza," you might target "best vegan pizza in downtown Toronto."


Tips for Making Headlines Click-Worthy

Crafting click-worthy headlines is an art that requires a blend of creativity and strategy. Here are some proven tips:

  • Use Numbers: Headlines with numbers tend to perform well, as they offer a clear promise of what the reader will gain. Example: "7 Tips for Writing SEO-Friendly Headlines."

  • Ask Questions: Questions pique curiosity and encourage users to click to find the answer. Example: "Is Your Website Ready for Google Discover?"

  • Create Urgency: Use words like "now," "today," or "limited time" to create a sense of urgency. Example: "Boost Your SEO Today with These Headline Hacks."

  • Offer Value: Clearly state the benefit of reading your content. Example: "Learn How to Write Headlines That Drive Traffic and Conversions."

  • Use Power Words: Incorporate emotionally charged words that grab attention. Examples include "amazing," "proven," "secret," "free," and "exclusive."

  • Keep it Concise: Aim for headlines that are around 50-60 characters to avoid truncation in SERPs.


How to Keep Headlines Short and Clear

While it's essential to make your headlines compelling, it's equally important to keep them short and clear. Here's how:

  • Front-Load Keywords: Place your most important keywords at the beginning of the headline.

  • Eliminate Filler Words: Remove unnecessary words like "a," "the," "and," etc., unless they are essential for readability.

  • Focus on Clarity: Ensure that your headline clearly communicates the topic of your content.


What is Google Discover?

Google Discover is a personalized feed of content that appears on the Google app and the Google homepage on mobile devices. It's designed to help users discover content that aligns with their interests, even when they're not actively searching for it.


Unlike traditional search results, Google Discover is based on a user's activity across Google products, such as their search history, YouTube viewing habits, and location data.



Google Discover

How to Choose Headlines to Show Posts on Google Discover

Getting featured on Google Discover can significantly boost your website's traffic. While there's no guaranteed formula, optimizing your headlines can increase your chances. Here are some tips to make web page headline:


  • Focus on Evergreen Content: Google Discover often features content that remains relevant over time.

  • Use High-Quality Images: Engaging visuals can improve click-through rates on Google Discover.

  • Write Compelling Headlines: Follow the tips mentioned earlier to create headlines that pique user interest.

  • Target Specific Interests: Create content that caters to specific interests and niches.

  • Optimize for Mobile: Ensure that your website is mobile-friendly, as Google Discover is primarily a mobile experience.


Examples of SEO-Friendly Headlines

Let's look at some landing page headline examples of SEO-friendly headlines for different types of businesses that we work with like:

  • Study Abroad Agency: "Study in Canada: Your Ultimate Guide to Top Universities"

  • Restaurant: "Toronto's Best-Kept Secret: Authentic Italian Cuisine in the Heart of the City"

  • Dentist: "Get a Brighter Smile Today: Affordable Teeth Whitening in Toronto"

  • E-commerce: "Exclusive Offer: Shop the Latest Tech Gadgets at Unbeatable Prices"

  • Small and Medium-Sized Enterprises: "Boost Your Business Growth with These Proven Digital Marketing Strategies"


These are great landing page headlines examples for different types of businesses.


Mastering the art of writing headlines is a valuable skill for any business looking to improve its SEO, attract more traffic, and get featured on Google Discover. By understanding the principles of keyword selection, crafting compelling headlines, and optimizing for both search engines and users, you can significantly enhance your online presence.


Are you ready to transform your website's performance with headlines that drive traffic, engagement, and conversions? Contact Social Geek today, your trusted digital marketing partner in Toronto, Ontario. Our team of experienced SEO experts can help you craft front page headlines that resonate with your target audience, whether you're a local restaurant, a dental clinic, a study abroad agency, an e-commerce store, or any other type of business in Canada. We'll help you navigate the intricacies of headline optimization and achieve your online goals. Also, if you want to show your website on Google Discover we can help you to create landing page headlines that are suitable for Google Discover. Visit our website or give us a call to schedule a consultation and discover how we can elevate your online presence with the power of seo friendly headlines!







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